Understanding Instagram's New Algorithm

Cracking the Code

Instagram has recently rolled out several updates to its algorithm, leaving many creators frustrated with dropping reach. But don't worry—once you understand how the new system works, you can easily use it to your advantage.

The Shift to Original Content

The platform is now heavily prioritizing original content over reposts or aggregated media. The algorithm tracks whether a video has been downloaded and re-uploaded, and punishes accounts that do so.

Engagement is Key (But Not Just Likes)

While likes are still important, the algorithm now values deeper forms of engagement:

• Saves: When someone saves your post, it tells Instagram your content is highly valuable.
• Shares: Shares via DM or to stories are the ultimate indicator of viral potential.
• Watch Time: For Reels, how long a user watches your video is the number one ranking factor.

Focus on creating content that is highly shareable or educational enough to be saved for later.